60/40+ IN ACTION: Consumers during a 60/40+ test.

We sell more than one billion food and beverage products every day, which need to evolve to meet consumers’ changing preferences for personal health and better nutrition, to suit their hectic lifestyles or to satisfy the tastes they enjoy.

Many factors influence today’s consumer choices, from attitudes and habits to demographics and socio-economics. That is why we invest in a global consumer insight programme to deepen our understanding and translate the information into meaningful, consumer-focused solutions.

Nestlé recognises that healthy diets must be enjoyable to be sustained, but combining taste and nutrition in the same product is not always easy. Nonetheless, by investing in continuous innovation and renovation through our unique 60/40+ testing process, we can improve both the taste and nutritional value of our products.

The 60/40+ programme has two objectives:

• the preference of at least 60% of consumers in a blind taste test against the most prominent competitor products;
• an additional nutritional “plus”, based on criteria recommended by world-renowned health authorities, the product’s role in the diet and local public health priorities.

Although the programme is applied across all our food and beverage categories, we maximise its impact by focusing on our new and best-selling products.

More information on how we determine the nutritional “plus” can be found in the section on Nutritional profiling.