In addition to being the world’s largest source of micronutrient fortification, Nestlé has developed a business strategy to reach lower into the base of the income pyramid through Popularly Positioned Products. These offer superior nutritional value at lower prices, achieved through using direct-to-store and door-to-door distribution systems. Nestlé’s extensive involvement in rural development also has a major impact on nutrition, both for the farmers, employees and suppliers in the Nestlé value chain, and for consumers, who have access to an increased supply of nutritious food.

Interviews:

• Morou Mohammed, Farmer in Northern Ghana

Films and stories:

• Nestlé and milk fortification
• Grains and legumes in Central and West Africa
• Lady livestock workers, Pakistan
• Rural Chinese milk farmers

Other links:

• Rural Development section