MIVINA BRAND: The product range includes instant noodles and mashed potato.
Nestlé has acquired LLC Technocom in Ukraine, a market leader in culinary dehydrated products under the Mivina brand. The acquisition price has not been disclosed.
The acquisition enables Nestlé to complement its culinary portfolio in Ukraine and boost its presence in one of the fastest growing segments of the Ukrainian food market. Due to Nestlé’s strong supply and distribution network in Europe, Mivina products will be more widely available, especially in Central and Eastern Europe.
The varied product range also strengthens Nestlé’s Popularly Positioned Products (PPP) strategy which aims to offer consumers high-quality nutritious foods at an affordable price.
Founded in 1993, Technocom has two factory sites located in Kharkov, with 1,900 employees and a turnover of around USD 100 million (over CHF 108 million). Its products are exported to 20 countries including Russia, the Baltic States, Hungary, Germany, Israel, Poland and Romania.
Over the past 15 years, Nestlé has built up a strong presence in Ukraine. The Company markets internationally recognised brands such as Nescafé, Nesquik, Nuts, Kit Kat, Lion and local brands such as Torchyn and Svitoch.