Nestlé keeps an eye on the road to reduce the risk of accidents

Sep 27, 2011
Nestlé driver in Pakistan. Opens in new window: YouTube video WATCH THE VIDEO: This short film explains how Nestlé is also helping to make roads safer in Pakistan, in partnership with the National Highway and Motorway Police.

Nestlé is using cutting-edge technology on its long haul transport network in the United States to prevent potential road crashes before they happen.

The Virtual Risk Management software collects information on a variety of factors including driver licence information, collisions and road side inspections.

It combines this with so-called ‘telematic data’ from the vehicle, which can provide details on anything from harsh braking and sudden acceleration to engine idling.

The online software then analyses all the data using a behaviour modelling programme in order to calculate a risk score.

This not only helps Nestlé to identify higher risk drivers for further support and coaching, but also allows the company to recognise and reward its safest drivers.

Nestlé articulated truck in the USA 24 MILLION KILOMETRES: Nestlé's long haul fleet in the USA travels the annual equivalent of almost 600 times around the equator.

“Our long haul fleet covers a total yearly average of more than 24 million kilometres - the equivalent of driving around the equator almost 600 times,” said Rob Rice, Logistics Safety and Compliance Manager for Nestlé USA.

“Our drivers operate 196 articulated trucks and 526 trailers from four main terminals to transport goods from Nestlé’s factories to third parties across the country.

“They take a lot of pride in striving to be the safest and most efficient on the road.”


Global Partnership for Road Safety

Three reasons to act on road safety:

• The World Health Organization forecasts that by 2020, road accidents will be the third most common cause of premature death worldwide.

• In low and middle income countries, the cost of road accidents often exceeds the amount annually received in foreign aid.

• Road death is the second biggest killer of young men worldwide. Only HIV/AIDS claims more lives.

Source: Global Road Safety Partnership

Nestlé also uses other web based tools to manage risk and improve driver behaviour in other countries including Poland and Switzerland.

The technology has been introduced as part of the safe driving programme the company began in 2007 to reduce road accidents in the regions where it operates.

Nestlé’s global fleet of around 10,000 delivery vehicles includes everything from juggernauts to ice cream vans and even tricycles.

The experience of managing such a diverse worldwide transport network has led Nestlé to join the Global Road Safety Partnership.

Run by the International Federation of the Red Cross, the partnership between governments and the private and public sectors aims to reduce the 3,000 deaths that occur daily on the world’s roads.

By taking part, Nestlé is showing its support for the United Nations’ Decade of Action for Road Safety, a ten year campaign launched in May to improve road safety.

Safer journeys in Pakistan

Driver training school in Pakistan CHANGING DRIVERS' BEHAVIOUR: Nestlé and the National Highway and Motorway Police have set up Pakistan's first driver training school.

In Pakistan, more than 3,500 drivers have been helped by a pioneering initiative between Nestlé and the National Highway and Motorway Police.

The Safar Bakhair (Safe Journey) project works to change drivers’ behaviour in a country which has the fourth highest rate of fatal road accidents in the world.

As part of the project, Pakistan’s first ever driver training school was set up by Nestlé and the National Highway and the Motorway Police, to educate not only the company’s drivers, but also drivers from other organisations.

Featuring a two kilometre driving track and driving simulator, the school provides theoretical and practical training in safer road and vehicle handling techniques.

“We operate one of the largest fleets of delivery vehicles in Pakistan, covering an average total distance of around 100,000 kilometres a day,” said Salman Nazir, Head of Supply Chain for Nestlé Pakistan.

Global Road Safety Partnership logo CAMPAIGNING FOR SAFER ROADS: The Global Road Safety Partnership aims to reduce the 3,000 deaths that occur daily on the world's roads.

“Safar Bakhair encourages our drivers and contractors to become more accountable for their own driving, by developing a sense of pride about their performance and responsibility for taking care of the vehicle.

“Trained drivers often earn more. They have mandatory rest periods, group insurance and most importantly, fewer injuries through accidents,” he added.

As a result of the project, the safety and first aid equipment of old vehicles have been upgraded. Driver rest facilities have also been developed in Nestlé’s factories and at main milk collection points.

It has helped to reduce vehicle break downs, maintenance costs, milk losses, and fuel consumption.

Related information
Nestlé USA
Nestlé Pakistan

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