Nestlé opens CHF 45 million Purina factory extension in Hungary

Jul 8, 2011
Dog and cat ADVANCING PET NUTRITION: The Nestlé Purina PetCare factory in Hungary will extend production of popular pet food brands.

Nestlé today opened a new pet food factory extension in Hungary producing Purina brands such as Felix, Friskies and Gourmet.

With an investment of over CHF 45 million (HUF 10 billion), the 10,000 sq.-metre factory extension – equipped with four new production lines and new pouch-packaging technology – now forms part of the manufacturing factory site in the Hungarian town of Bük.

The Company’s latest investment has reaffirmed its presence in Europe and looks set to enhance its drive to meet the growing demand for Purina PetCare brands in Central and Eastern Europe.

The investment has also created more than 200 additional jobs, boosting the number of employees to 600 people.

Laurent Freixe, Nestlé Executive Vice President and Zone Director for Europe, was joined by Marco Settembri, Chief Executive Officer for Nestlé Purina PetCare Europe, and Dr Tibor Navracsics, Deputy Prime Minister of Hungary, to officially inaugurate the factory extension.

Mr Freixe emphasised Nestlé’s vision for the region and said: "We have been operating in Hungary for more than 20 years. The Central and Eastern Europe region is a very important part of our business and this investment demonstrates our long-term commitment to business sustainability and economic development in this region.”

Nestlé Purina PetCare factory in Hungary INVESTING IN HUNGARY: The factory extension has created more than 200 additional jobs.

He also stressed the importance of Hungary’s solid infrastructure and favourable geographical location and added: “The decision to invest in Hungary was also facilitated by the country’s economic role in the region as well as its geographically advantageous location.”

Mr Settembri continued: “It is a very important day for the history of the PetCare business in Central and Eastern Europe.  The expansion of our factory in Bük is a key asset to strengthen our position in this region.”

Dr Navracsics went on to explain why Nestlé’s investment in the country is vital and said: “Any new investment creating jobs justifies the optimistic economic forecasts for Hungary. Today's factory extension opening also signals that foreign investors have trust in Hungary and are confident about the strength of our economy.”

Pouch of Felix cat food POUCH PACKAGING: New technology to package pet food in pouches (such as the one shown above) will now be employed at the factory.

Nestlé Purina PetCare has been a leader in the scientific advancement of pet care and pet nutrition for over 80 years. Its product range is designed to give pets and their owners the best possible choice of recipes and formats, for every life stage and lifestyle.

As a committed member of the wider pet care community, Nestlé Purina PetCare works closely with the communities in which it works and operates, while promoting responsible pet ownership worldwide.

Nestlé Purina PetCare Europe

Under the Nestlé Purina PetCare umbrella, other brands offered include Purina ONE, Purina Pro Plan, Purina Veterinary Diets, Cat Chow, Dog Chow, Darling, Beneful, and Pro Care Tidy Cats.

In Europe, Nestlé Purina PetCare is present in 35 countries, operates 14 factories and employs around 5,300 people.

Nestlé in Hungary

Nestlé began manufacturing products in Hungary in 1974, where it now operates four factories and employs around 1,650 people.

In addition to producing pet food in Bük, a factory in Diósgyőr manufactures chocolate brands including After Eight and Kit Kat.

The Company also produces powdered beverages including Nescafé and Nesquik for European markets in the Hungarian town of Szerencs. Furthermore, its bottled mineral and spring water brands Nestlé Aquarel and Theodora are manufactured in the village of Kékkút.

Related information:
Nestlé Purina PetCare UK website
Felix website
Gourmet website