Nestlé stands out as a global leader in the online Corporate Social Responsibility (CSR) communications awards.
Led by Italian-based consultancy Lundquist, the CSR Online Awards ‘Global Leaders’ 2010 classification reveals for the second year how the world’s most sustainable companies are communicating CSR online.
Published earlier this week, Nestlé lands second place for its corporate website as a platform for CSR communication and stakeholder engagement. The Company notched up a total of 72.5 points out of 100 and climbed up from 43rd spot last year.
Rated as a ‘top performer’ in User Experience and Interactivity, the report stated: “Swiss food company Nestlé stood out for its interactivity and ongoing engagement, thanks to its blog, use of social media and video, plus documentation about stakeholder engagement initiatives.”
The study examined 91 members of the Dow Jones Sustainability Index (DJSI) which includes all members of the Dow Jones World 80 Index plus the DJSI supersector leaders for 2009-2010. It is supplemented in 2010 by country rankings for Austria, Germany, Italy, Switzerland and the United Kingdom, with a total of 200 websites assessed.
Each website was assessed using a set of a 77 evaluation criteria, drawn up on the basis of a survey of more than 250 CSR professionals and sector experts from almost 30 different countries.