Nestlé has set canine tails wagging across the United States with the launch of its new Frosty Paws Bites frozen ice cream snacks for dogs.
The bites – specially formulated for dogs, who are lactose intolerant and cannot digest dairy products such as regular ice cream properly – contain high quality protein, vitamins and minerals, but no milk.
Available in Vanilla or Peanut Butter flavours, and coated with vanilla yogurt, they are the second range of products from the Frosty Paws brand, which already offers larger ice cream cups for dogs in the same flavour varieties.
As the leading ice cream snacks range for dogs, Frosty Paws is one of the only brands in the United States to offer frozen products for people’s canine companions.
Diane McIntyre, Brand Communications Manager for Frosty Paws in the United States, explained the story behind the range, which is produced by Nestlé’s Dreyer’s Ice Cream company under the Nestlé Purina PetCare brand.
She said: “The ice cream cups were originally invented in the 1970s by Dr William Tyznik, a professor of animal science at Ohio State University.
“He was a regular visitor to his local ice cream parlour, where he often saw two elderly ladies feeding ice cream to their dogs.
“When he advised them that this was not the most suitable food for their pets, the ladies challenged him to create a dog-friendly alternative.”
After sampling different recipes with his own pet dogs, in 1979 Dr Tyznik’s efforts resulted in the launch of the Vanilla flavour ice cream cups, under the brand name Pet79.
The product – later changed to the name Fido Freeze and then Frosty Paws – was acquired by the Drumstick ice cream brand in 1985, which was in turn acquired by Nestlé in 1991.
Nestlé went on to introduce Peanut Butter flavour in 2005, based on research carried out by its Purina PetCare Company into dogs’ preferred tastes.
NEW BITE SIZE PIECES: Frosty Paws has launched a new range of smaller frozen snacks.
A fun, wholesome treat
Frosty Paws Bites, the brand’s latest innovation, have been created to allow dog owners to give their pets a fun, wholesome treat more often.
Sold in packs of 50 individual bite-size pieces, at a suggested retail price of USD 4.99, they are available nationwide from most supermarkets in the United States.
They can be found in the frozen snacks section alongside Frosty Paws ice cream cups, which are sold in a four-cup carton pack at a suggested retail price of USD 3.99.
Dog lovers can also join the conversation on the new Frosty Paws Facebook page at www.facebook.com/frostypaws, which features regular photo and video competitions.