Purina Pro Plan-fed dogs top Westminster dog show

Apr 2, 2010
Scottish Terrier Sadie who won the Best in Show title BEST IN SHOW: Pro Plan-fed Sadie takes home the Best in Show title at the prestigious Westminister Kennel Club dog show in New York.

Champion dogs that are fed Nestlé Purina Pro Plan triumph at the 134th annual Westminster Kennel Club dog show in New York.

The prestigious canine event crowned seven Purina Pro Plan dogs – including Scottish Terrier Sadie who won the Best in Show title – as winners in each of their categories. Classifications included the Hound Group, the Toy Group, the Non-Sporting Group, the Working Group, the Herding Group and the Sporting Group.

Candy Caciolo, Nestlé Purina Director of Brand Management, Speciality, Breeder and Animal Welfare for North America, hailed the importance of the brand and said: “Pro Plan has embraced the breeder-enthusiast segment from the beginning. Naturally breeders and enthusiasts are an important part of our business.”

Ann Viklund, Nestlé Purina Director of Breeder-Enthusiast Conformation, Sporting and Breeder Marketing, added: “The Pro Plan portfolio is well-known as a superior dog food that offers optimal nutrition.”

Purina Pro Plan – launched in 1987 – is the first super premium pet food manufactured by Nestlé Purina PetCare Company which is sold in the pet speciality channel of trade; including pet stores, pet supply stores and veterinary clinics.

Related information:
Purina Pro Plan website