Top delegates attend Vietnam - Switzerland Business Forum

Oct 28, 2010
H.E. Madam Nguyen Thi Dzoan, left, Vice President of the Socialist Republic of Vietnam and Petraea Heynike, Executive Vice President responsible for the Strategic Business Units, Marketing, Sales and Nespresso. VIETNAM - SWITZERLAND BUSINESS FORUM: H.E. Madam Nguyen Thi Dzoan, left, Vice President of the Socialist Republic of Vietnam and Petraea Heynike, Executive Vice President responsible for the Strategic Business Units, Marketing, Sales and Nespresso.

A number of leading political and industry figures attended a Nestlé-sponsored business forum to discuss the impact of Vietnamese and Swiss relations.

Organised by the Swiss-Asian Chamber of Commerce (SACC), Vietnam Embassy in Switzerland, and the Vietnam Chamber of Commerce and Industry (VCCI), the Vietnam - Switzerland Business Forum took place at Nestlé headquarters in Vevey, Switzerland, on October 22, 2010.

H.E. Madam Nguyen Thi Dzoan, Vice President of the Socialist Republic of Vietnam, took centre stage to give her keynote speech at the event.

Pierre Schaufelberger, Vice President for Nestlé and Regional Manager for Asia, Oceania, Africa and the Middle East, followed to provide an insight into Nestlé’s ongoing activities in Vietnam since its establishment in 1995, while reaffirming the Company’s continuous progress and commitment to the country. 

In outlining Nestlé’s contribution to its economy, Mr Schaufelberger explained that Nestlé buys around 20-25% of total Vietnamese coffee, trains farmers and upgrades coffee tree quality.  This backs Nestlé’s Creating Shared Value strategy – which is a fundamental part of Nestlé’s way of doing business in not only creating value for shareholders, but also for society at large.

By addressing the Vietnamese vision of enhancing the competitiveness of Vietnamese coffee, he also stressed the importance of the Nescafé Café Viêt as a global brand adapted to local tastes.

Mr Schaufelberger further emphasised the impact of Nestlé Vietnam – which has around 1,500 direct employees and has created 1,300 jobs through sales activities and over 300 jobs through co-packers.  In addition, three factories in Vietnam include Food & Beverages, located in Dong Nai province, and two water factories located in the Long An and Hung Yen provinces.

The Forum was opened by Thomas Schelling, Chairman Swiss Romande, of the Swiss-Asian Chamber of Commerce, and delegates were welcomed by Laurent Ballif, Mayor of Vevey.

Other speakers included Madam Tran Thi Thuy, Chairwoman of Vietnam Women Entrepreneurs Council; Deputy Minister Nguyen The Phuong, of the Vietnamese Ministry of Planning and Investment; and Ambassador Monika Rühl Burzi, Head of the Bilateral Economic Relations Division in the Foreign Economic Affairs Directorate, of the Federal Department of Economic Affairs.

Petraea Heynike, pictured above left, Executive Vice President responsible for the Strategic Business Units, Marketing, Sales and Nespresso also attended the event.

The event drew to a close with a Q&A session, B2B meetings and a VIP lunch hosted by Nestlé.