Kit Kat goes veggie

A healthy combination of savoury and sweet comes together in the launch of the new vegetable-infused Kit Kat in Japan.

Nestlé Japan Confectionery K.K. has extended its flavor line with the limited-addition Kit Kat Jujitsu Yasai.

Taking the ingredients of Ito En’s Jujitsu Yasai drink, which is a popular Japanese vegetable beverage that was launched in 1992, the new Kit Kat is packed with healthy ingredients based on the drink, where the white chocolate is flavored with refreshing apple and carrot, while the light wafer and the cream is laced with the Jujitsu Yasai powder.

This latest addition backs the importance of eating vegetables as part of a healthy diet which is celebrated on Vegetable Day on August 31 in Japan.

Established since 1983, the celebration of the health-wise day stemmed from the partnership of nine private organizations including the Japanese federation of vegetables and fruits.

A Press release (pdf, 222 kb) about the new vegetable-infused Kit Kat is available in Japanese.