Research shows that a child’s food experiences in the first two years of life are related to later eating habits. Gerber commissioned nutrition and paediatric experts to turn the latest nutrition research into feeding guidelines specifically for children up to 24 months old. Start Healthy Stay HealthyTM feeding plans, available on the Gerber website, offer guidelines on understanding baby’s physical skills, hunger and fullness cues, ensuring safety, healthy activity, and nutrition. Gerber Foods contain no refined sugar, starch, colours, salt or flavours. Nestlé acquired the Gerber Baby Food Company in September 2007, and has the leadership position in Infant Nutrition.