Nestlé’s factory in Feira de Santana, in the Bahia region of Brazil, was opened in 2007 and produces Maggi instant noodles. Backed by a CHF 52 million investment by Nestlé, the plant brings direct and indirect employment opportunities to an economically deprived region, while increasing local workforce skills and raising environmental standards. It also helps Nestlé to reach 50 million consumers in this part of the world. Maggi instant noodles are popular in many countries of Latin America, Asia, Oceania and Africa. They belong to Nestlé’s family of Popularly Positioned Products (PPP), offering a nutritious food choice for everyone, but particularly for people who have reduced spending power.