Delivery of a healthy beverage
Encouraging children to drink water is a contribution to long-term good health and key to weight control. These children in Florida enjoy Nestlé Waters North America’s innovative Aquapod product More than 30.000 Nestlé Waters employees in 103 factories in 36 countries create products that satisfy a wide variety of needs and desires of people for healthy, mobile lifestyles. Of the 75 brands – both still and sparkling water - five are international brands, while 70 are locally produced brands. Europe and North America are still the most important markets, generating over 90% of the sales value. With a global value market share of 18%, Nestlé Waters is the leader in bottled water in North America and Canada, and in several European countries.
Water supports many important biological functions that enable all forms of life on this planet. In humans, it is a vital element that is part of every single cell of the body. It is also a carrier of a range of other vital nutrients such as minerals. Without water, the “chemistry of life” would be impossible. While people can survive for many days and even weeks without food, even mild dehydration limits body and mental functions and lack of access to water leads to life-threatening symptoms within a few days.
Some Nestlé Waters products are also a source of important minerals such as calcium and magnesium that are essential elements for human health and well-being and are very efficiently absorbed from water into the body. To raise awareness for the important roles of these minerals, we provide information emphasising special needs during childhood, adolescence, pregnancy and weight loss programmes, as well as for the special needs of an increasingly older population of consumers. To build credibility and ensure high quality of the provided information, Nestlé engages in collaborative efforts with leading scientific experts to improve our understanding of the many roles of water for human health.
Case history: Encouraging children to drink water - Aquapod
Pure Life “blom” bottles, produced in Nestlé’s Agbara factory, are sold by vendors in downtown Lagos, Nigeria The worldwide epidemic of obesity is considered a major public health problem. Obesity occurs when energy intake exceeds energy expenditure over a long period. Excess dietary energy from various sources (fats, carbohydrates/sugars, proteins and alcohol) is mainly stored in the form of body fat and contributes to increasing body weight. In particular sugar consumption, in addition to “normal” dietary habits, in the form of additional snacking and caloric soft drinks, is considered to be one of the drivers of the obesity epidemic.
Nestlé Pure Life from Saudi Arabia features the Nutritional Compass labeling system, highlighting the hydration benefi ts of water. Currently being rolled out worldwide, the Nutritional Compass features comprehensive nutrient tables (1), key nutrition, health and wellness facts pertinent to the product (2) and contact details for consumers (3). Water, as part of a balanced diet, is the best beverage option for a consumer seeking a healthy lifestyle. Therefore, for new and different tastes as well as functional or nutritional benefits, Nestlé Waters’ also offers flavoured waters with low-calorie content, as an attractive, healthier alternative to sweetened high-calorie beverages. The sugar content in all products provided by Nestlé Waters is continually decreasing, reflecting a good compromise between taste and calorie content.
To make nutrition information more accessible and to enable consumers to make better informed purchase and health decisions, the Nutritional Compass on new Nestlé package labeling provides improved customer information on product composition and health tips. Other communication to consumers, teachers, health professionals, and the media emphasizes the link between hydration, nutrition, good health, and well-being.