Responsible advertising to children has always been part of Nestlé's Consumer Communication Principles. Updated in July 2007, these principles ensure that advertising encourages healthier lifestyles among children and families.
On 10 December, along with ten other multinational food companies, Nestlé confirmed this long-term commitment by signing the EU Pledge on advertising to children.
The EU Pledge will cover TV, print and internet advertising and will start in January 2009. The voluntary measures, made by the participating food and beverage companies, will be reported to the European Commission’s Platform for Action on Diet, Physical Activity and Health are in support of parental efforts to promote healthy lifestyles.
The provisions of the EU Pledge are consistent with Nestlé's own policy, which includes guidelines about advertising to children under 6 and 12 years with special considerations for promotional activity within educational environments. Find out more about our advertising guidelines in the Nestlé Consumer Communication Principles.