Nutrition, health and wellness profile
From the very origin of our company, our strategy has been based on nutritious products that contribute to the health and wellbeing of consumers. In recent years, Nestlé has reinforced this strategy, becoming the world’s leading nutrition, health and wellness company, with total group sales of CHF107.6 billion.

Nestlé invests in continuous product development and renovation to enhance their quality and nutritional value. It also continually adapts them to meet consumers’ changing preferences, as they evolve beyond taste, enjoyment and convenience towards the added benefits of nutrition and personal health.

Making nutrition the preferred choice: 60/40+
Nestlé's strategy is based on offering products that have proven superiority in consumer preference and nutritional value over the competition. This is based on a proprietary product testing process called 60/40+. Championed across all Nestlé businesses by the Corporate Wellness Unit, the program gets its name from its dual aim: gaining the approval of at least 60% of consumers in a taste test while bringing a nutritional ‘plus’. The process helps to continually improve the taste and nutritional value of our products, contributing to market share gains and improved profitability.

To have the most impact, the program focuses on our best-selling products. Products with a sales value of CHF 14.6 billion were tested in 2007, making 60/40+ the largest nutrition-focused program in the food and beverage industry.

Exemplifying the 60/40+ program, Nestlé India launched Maggi Instant Noodles. This is not only one of the country’s most popular snacks, but offers protein and dietary fiber in the form of atta (a whole wheat flour) and vegetables, with reduced salt content.