Why did the Chinese customs authorities destroy a consignment of Fitness cereal bars?

It has been reported that a consignment of Fitness Chocolate Hazelnut cereal bars was destroyed late last year by the customs authorities in Shanghai.

The product was made in Poland for the Italian market. It was imported into China without Nestlé’s knowledge.  It was not intended for the Chinese market. 

The bars contained sorbitol, a widely-used sugar substitute, fully compliant with the regulations applied in Italy.

In China the authorities have not authorised the use of sorbitol in cereals, which is why customs officers in Shanghai blocked the consignment and destroyed the products

Read more in our statement: Attempted import cereal bars China.

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