NESCAFÉ: Tin from 1938
The 1920s were a time of deep economic hardship, and Nestlé suffered severe difficulties along with much of the world. Operations were partially streamlined, but the company was able to continue, and with the acquisition of Peter, Cailler, Kohler Swiss Chocolate Company, chocolate became an integral part of our business. This sparked further variety in the products we offered – including malted milk and a powdered drink called Milo.
Nescafé coffee was launched.
Nescafé became an instant success and was followed in the early 1940s by Nestea.