1939-1944

   
Chocolate bar from 1945 OLD FASHIONED: Chocolate bar from 1945

1939

During World War II, Members of the Board and General Management were transferred to the U.S. where they coordinated Nestlé activities in the Western Hemisphere, the British Empire and overseas.

1940

In the early 1940s Nestea was launched.

1943

Ironically, having slowed the initial launch of Nescafé, the war then helped to popularise it; with the United States entering the war, Nescafé coffee became a staple beverage of American servicemen serving in Europe and Asia.