Chocolate bar from 1945 OLD FASHIONED: Chocolate bar from 1945


During World War II, Members of the Board and General Management were transferred to the U.S. where they coordinated Nestlé activities in the Western Hemisphere, the British Empire and overseas.


In the early 1940s Nestea was launched.


Ironically, having slowed the initial launch of Nescafé, the war then helped to popularise it; with the United States entering the war, Nescafé coffee became a staple beverage of American servicemen serving in Europe and Asia.