OLD FASHIONED: Chocolate bar from 1945
1939
During World War II, Members of the Board and General Management were transferred to the U.S. where they coordinated Nestlé activities in the Western Hemisphere, the British Empire and overseas.
1943
Ironically, having slowed the initial launch of Nescafé, the war then helped to popularise it; with the United States entering the war, Nescafé coffee became a staple beverage of American servicemen serving in Europe and Asia.