1945-1975

   
Old l'Oreal poster OLD POSTER: l'Oréal

1945

The close of World War II marked the beginning of a particularly dynamic phase of our history. Dozens of new products were added as our growth accelerated and we acquired outside companies.

1947

The Maggi products, from seasoning to soups, become part of the Nestlé family following the merger with Alimentana S.A.

1948

Nesquik, the instant chocolate drink, was developed in the United States. Its original name of Quik was a direct allusion to the speed and simplicity of its preparation.

1974

For the first time we diversified outside the food industry when we became a major shareholder in L'Oréal, one of the world's leading makers of cosmetics.