We acquired Jenny Craig and Uncle Toby's
With the help of Harvard’s Michael Porter and Mark Kramer, we articulated for the first time the concept of Creating Shared Value. Creating Shared Value expresses our conviction that we can only be successful over the long term if we create value, not just for our shareholders, but also for society.
We acquired Novartis Medical Nutrition, Gerber and Henniez.
We held the first Creating Shared Value Forum in New York, with leading experts in the areas of nutrition, water and rural development coming together to discuss serious global challenges facing us in these three areas and the role of business in helping to solve them. The Creating Shared Value Forum has been held on an annual basis since then, with London in 2010 and Washington, D.C. in 2011.
We celebrated the opening of the Chocolate Centre of Excellence in Broc, Switzerland.