Aug 17, 2015, updated August 2015
In August 2014, Nespresso announced The Positive Cup, a new sustainability strategy to improve farmer welfare and drive environmental sustainability in coffee sourcing and consumption over the next six years. It is backed by an investment of CHF 500 million, part of which will be used to establish a new Sustainable Development Fund.
The Positive Cup builds on the steps Nespresso has already taken over the last 11 years to provide the highest quality and most sustainable portioned coffee worldwide.
With The Positive Cup, Nespresso has set ambitious sustainability objectives, to be met by 2020:
- Source 100% of its permanent range of Grand Cru coffees sustainably through the Nespresso AAA Sustainable Quality™ Programme;
- Assist farmers to achieve high certification standards (e.g. in water management, biodiversity and fair treatment of workers) through our partners Rainforest Alliance and Fair trade; and
- Pursue innovative solutions to farmer welfare, including the expansion of the AAA Farmer Future Program – initially through a retirement fund for farmers in Colombia.
The goals also involve work around the collection and recycling of used aluminium capsules, and resilience to climate change.
Value to Society
The Positive Cup strategy is based on the Nestlé approach to Creating Shared Value (CSV) and builds upon the significant steps that Nespresso has already taken over the last five years to improve farmer welfare and drive environmental sustainability in coffee sourcing and consumption.
Value to Nestlé
Our long-term ability to source the right quality and quantity of coffee for our major brands depends on the sustainability of coffee farming. Ageing trees, plant diseases, declining yields, volatile prices and climate change are just some of the threats to the livelihoods of coffee farmers, the vast majority of whom are smallholders. Coffee growing is also being challenged by alternative crops, considered by growers as better commercial prospects.
We are responding by helping farmers build a more robust business – offering efficient routes to market, local training, plant propagation and distribution, and technical assistance.
Nespresso was sourcing 82% of its coffee through its AAA Sustainable Quality™ Programme at the end of 2014, with more than 280 000 hectares of farmland under our active sustainable management programme. Nespresso has committed to source 100% of its coffee from its AAA Sustainable Quality™ Program by 2020.