Portion guidance in Oceania

Country: Australia

Impact Area

  • Nutrition
  • Water
  • Rural Development
  • Environmental sustainability
  • Compliance
  • Community engagement
  • Gender balance & diversity
Jun 29, 2015, updated June 2015

Portion guidance in Oceania
NEW PORTION DEVICEThe on-pack portion device aims to educate consumers on appropriate portions.

Worldwide, nutrition and public health experts agree that there is a need for better guidance to encourage the consumption of food and beverage portion sizes that are compatible with good nutrition and health.

Nestlé Portion Guidance™ is a voluntary and proactive initiative, based on dietary recommendations from around the world. This initiative is designed to help a re-framing of portion norms, particularly in energy-dense food and beverage categories where habitual servings have increased over time.

Programme description

As part of efforts to achieve the portion guidance objectives for 2015, Nestlé Oceania rolled out the Portion Guidance Device on all our confectionery packs to give consumers an easy view of how much of the product constitutes one serving.

The device, which takes the form of an icon that visually represents a portion of each product, has been designed to guide consumers to enjoy confectionery responsibly. A random survey of 383 customers in Australia and New Zealand found that 60% of consumers thought that the icon contained information they needed to know, allowed for more responsible eating and better regulated food intake and helped clarify the other nutritional information on the pack.

The device is a key component of Nestlé Oceania’s portion guidance engagement strategy, which includes supporting texts on product packaging.

Value to Society

Nestlé believes that packaged goods companies and food service establishments have a shared responsibility to act now to help consumers choose thoughtful portions.

We hope that our Portion Guidance™ efforts will help to trigger a reframing of portion norms and a positive difference in consumer behaviour, to help people understand the fundamental role that quantity, frequency and quality plays in building a healthy and balanced diet. Encouraging consumers to adopt smaller portion sizes of a product may represent a cultural change that will take time to embed.

Value to Nestlé

Nestlé is committed to helping our consumers reach and maintain optimal nutrition and health throughout their lives as we believe that over the long term, healthy populations, healthy economies and healthy business performance are mutually reinforcing.

Next Steps

As part of our global commitment to nutrition, health and wellness, Nestlé is taking the initiative to provide consumers with guidance on the appropriate portions. This has resulted in changes to many of our product sizes and packaging and the launch of our new portion guidance initiative, starting with our confectionery products.

Our aim is to make appropriate portion choices more intuitive – to help people when they purchase, prepare, serve and consume our products.