Mar 27, 2015, updated March 2015
Nestlé launched its Nestlé Abnaa Asehaa programme in 2010 to help children aged six to 12 focus on good nutrition, get involved in physical activity and boost healthy hydration.
The programme set out to address the increasing problem of anaemia, vitamin A deficiency and obesity in the country. According to 2008 statistics from the World Health Organization (WHO), nearly half of women aged 20 and above in Egypt suffered from obesity.
About a quarter of men in the same age range also suffered from the condition, emphasising the need to tackle the prevalent health issue.
To help do this, the company launched the Nestlé Abnaa Asehaa programme in 2010 for children aged six to 12.
It aims to enhance their diets, increase their physical activity and promote healthy hydration.
As part of the programme, Nestlé is working with the Ministry of Education in Egypt to increase nutrition education awareness to children and their families from schools based near Nestlé’s operations.
The company is also working alongside a German university in Cairo and the non-governmental organization, Ala Shanek Ya Baladi, on the programme’s content and materials.
The university is involved in monitoring the progress of participating children, focusing on their knowledge, attitude and behaviour towards nutrition and exercise.
To help leverage the programme, a number of Nestlé employees volunteer their free time to physical activity sessions with the schoolchildren.
Value to Society
So far, Nestlé Abnaa Asehaa has reached about 300,000 children, 2,000 teachers, 500 schools and 3,000 parents, since it was launched.
In 2013, the programme impacted on about 128,500 children.
Value to Nestlé
The Nestlé Abnaa Asehaa programme establishes a global competitive advantage and demonstrates Nestlé’s commitment to address health issues globally. It also has a positive impact on Nestlé’s reputation as a leading Nutrition, Health and Wellness company.
Nestlé looks to continue the Nestlé Abnaa Asehaa programme following a request from the Ministry of Education.
In 2015, the company aims to impact on 140,000 children in 250 schools.