Apr 24, 2016, updated April 2016
Wang Zhongxue is passionate about growing coffee. He lives in Dakaihe village in the China’s Pu’er region – which traditionally grows tea – and makes a good living by selling most of his green beans to Nestlé.
Wang earns up to RMB 220,000 (CHF 33,000) a year by selling 10-14 tonnes of coffee beans. Before he began growing coffee in 1992, Wang supported his family by growing mangoes but only earned RMB 5,000 per year.
Our local agronomists work with smallholders like Wang to help them grow coffee sustainably. Wang doesn’t use herbicides and weeds by hand. He also plants mangoes and other crops to shade his coffee plants. This encourages biodiversity, and reduces soil erosion and water runoff.
Farmers like Wang produce high quality coffee for brands such as Nescafé. But climate change, volatile prices and declining yields threaten farmers’ livelihoods and the long-term coffee supply.
The new Nescafé Coffee Centre in Pu’er will help safeguard farmers’ incomes and increase coffee quality and quantity. We’re investing in China as part of our Nescafé Plan to ensure a sustainable future for the industry.
Value to Society
Value to Nestlé