Door-to-door sales of fortified products, Brazil

Country : Brazil

Impact Area

  • Nutrition
  • Water
  • Rural Development
  • Environmental sustainability
  • Compliance
  • Community engagement
Sep 18, 2012, updated September 2012

Background

Door-to-door sales of fortified products, Brazil
DOOR-TO-DOOR DISTRIBUTORS: Thousands of women distributors in Brazil deliver fortified products

Nestlé Brazil uses a network of micro-distributors and individual sellers with handcarts to reach consumers who would otherwise not have access to Nestlé products. All direct sellers in Brazil are women from impoverished areas of cities such as Sao Paolo and Rio de Janeiro, with most coming from the shantytowns, or ‘favelas’. These women are recruited by their local micro-distributor and provided with the appropriate training from Nestlé to ensure they have the best success rate and are capable of advising their customers on the nutritional aspects of the products.

These women distributors are recruited by their local micro-distributor and provided with the appropriate training from Nestlé to ensure they have the best success rate and are capable of advising their customers on the nutritional aspects of the products.

Each woman works as an independent sales representative within her neighbourhood, leaving her free to work as much or as little as she needs. As these women were rarely employed before becoming sellers of our PPPs, this initiative brings an important source of new income to these areas. It also gives the women a renewed sense of independence and worth and, through their personalised selling method, provides consumers with nutritional guidance.

We currently have 200 micro distributors and 7 000 saleswomen across Brazil, selling fortified Nestlé products to around 700 000 lower income consumers each month. This means that these areas are not only benefiting from new income, but also from products enriched with vitamin A, iron and zinc - the three major nutritional deficiencies in Brazil.  In 2010, we aim to expand the programme to include 350 micro-distributors and 10 000 saleswomen.

Programme description

Value to Society

Value to Nestlé

Next Steps

UN Millenium Development Goal

  • 1 Eradicate extreme poverty and hunger
  • 2 Achieve universal primary education
  • 3 Promote gender equality and empower women
  • 4 Reduce child mortality
  • 5 Improve maternal health
  • 6 Combat HIV/AIDS, malaria and other diseases
  • 7 Ensure environmental sustainability
  • 8 Develop global partnerships