September 2012, updated September 2012
NaturNes is a baby food made from 100% natural ingredients. The recipes have been created to meet the highest nutritional standards and to ensure that the food tastes great. A novel steam cooking technology was developed to preserve these qualities.
The packaging was also redesigned taking into consideration both the consumer and the environment. The new shape means the bowls are easy to hold, they are strong enough to support a spoon and have practical, replaceable lids.
In terms of the environmental improvements changing from glass to plastic had a significant impact. The plastic pot requires less energy and emits less CO2 along its lifecycle. These improvements have been substantiated by a Life Cycle Assessment, which follows the latest international standards (ISO 14040:2006 and ISO 14044:2006) and which has been reviewed by an external panel of experts. The results of the Life Cycle Assessment have been published in "The International Journal of Life Cycle Assessment" ("Life cycle assessment of two baby food packaging alternatives: glass jars vs. plastic pots" - Abstract online at www.springerlink.com).
You can also visit the NaturNes website for more information.
Value to Society
Value to Nestlé