Rolling out the Nescafé Plan

Country: Kenya

Impact Area

  • Nutrition
  • Water
  • Rural Development
  • Environmental sustainability
  • Compliance
  • Community engagement
Apr 4, 2013, updated April 2013

Background

Rolling out the Nescafé Plan
ADDRESSING GROWING DEMAND:The Nescafé Plan assists Kenyan coffee farmers to improve agricultural practices as demand for coffee grows.

Nestlé has been buying coffee from Kenya for over 30 years. In late 2011, Nestlé announced the implementation of the Nescafé Plan in Kenya.

To start the roll out, Nestlé entered into a partnership with Coffee Management Services (CMS) Ltd to implement the project, which will initially run for three years.

Programme description

The project targets nine Farmer’s Cooperative Societies (FCS) with 27 wet mills and over 26,000 farming households in different coffee growing zones. The company is assisting coffee farmers in the region to improve their agricultural practices as demand for Nescafé coffee grows in the region.

Value to Society

Through this initiative, Nestlé is working with Kenyan coffee farmers on three crucial aspects:

  • Farmer Connect: which is designed to improve quality, ensure stable production and increase farmers revenue
  • Nescafé Better Farming Practices: Aims at reducing coffee farming footprint, increase yields on existing land and increase farmers income
  • Nescafé plant expertise and provision: Designed to provide farmers with elite varieties
The key objectives of the project are to improve productivity, quality, increased production efficiencies, ensure higher incomes for coffee farmers hence improving the living standards of the farmers community. Mr. Kamau Kuria, Managing Director of Coffee Management Services Ltd.

Nestlé will also work with the coffee farmers and assist them to grow their coffee in an efficient and sustainable manner hence becoming Common Code for the Coffee Community (4C) verified by the end of the project.

In addition to focusing on Good Agricultural and Production practices, Nestlé also incorporated in 2012 a lighthouse approach to tackle the empowerment of Women and Youth as part of our Creating Shared Value initiatives within the community.

In February 2013, we participated in a Forum in Kampala, Uganda, where like-minded companies, regional coffee farmers, policy makers, NGOs, donors and other stakeholders in the coffee community gathered to dig deeper into the issues that face women, youth and future coffee farmer generations.

 

Value to Nestlé

Next Steps

UN Millenium Development Goal

  • 1 Eradicate extreme poverty and hunger
  • 2 Achieve universal primary education
  • 3 Promote gender equality and empower women
  • 4 Reduce child mortality
  • 5 Improve maternal health
  • 6 Combat HIV/AIDS, malaria and other diseases
  • 7 Ensure environmental sustainability
  • 8 Develop global partnerships