Jul 24, 2014, updated July 2014
In late 2011, Nestlé announced the implementation of the NESCAFÉ PLAN in Kenya. To start the roll out, Nestlé has entered a partnership with Coffee Management Services (CMS) Ltd to implement the project which will initially run for 3 years. The project targets 9 FCS (Farmer’s Cooperative Society) with 27 wet mills and over 26,000 farming households in different coffee growing zones. The company is assisting coffee farmers in the region to improve their agricultural practices as demand for NESCAFÉ coffee grows in the region. Nestlé has been buying coffee from Kenya for over 30 years. Through this initiative, Nestlé is working with Kenya coffee farmers on three crucial aspects:
- Farmer Connect: which is designed to improve quality, ensure stable production and increase farmers revenue
- Nescafé Better Farming Practices: Aims at reducing coffee farming footprint, increase yields on existing land and increase farmers income
- Nescafé plant expertise and provision: Designed to provide farmers with elite varieties
“The key objectives of the project are to improve productivity, quality, increased production efficiencies, ensure higher incomes for coffee farmers hence improving the living standards of the farmers community,” said Mr. Kamau Kuria, Managing Director of Coffee Management Services Ltd.
Nestlé will also work with the coffee farmers and assist them to grow their coffee in an efficient and sustainable manner hence becoming Common Code for the Coffee Community (4C) verified by the end of the project.
In addition to focusing on Good Agricultural and Production practices, Nestlé also incorporated in 2012 a lighthouse approach to tackle the empowerment of Women and Youth as part of our Creating Shared Value initiatives within the community.
In February 2013, we participated in a Forum in Kampala, Uganda, where like-minded companies, regional coffee farmers, policy makers, NGOs, donors and other stakeholders in the coffee community gathered to dig deeper into the issues that face women, youth and future coffee farmer generations.
Value to Society
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