Nestlé Healthy Kids

Country: Italy

Impact Area

  • Nutrition
  • Water
  • Rural Development
  • Environmental sustainability
  • Compliance
  • Community engagement
Sep 18, 2012, updated September 2012


Nestlé Healthy Kids
TIPS TO GROW UP STRONG:The Nutrikids crew teaches young and old the secrets to good nutrition.

Overweight and obesity is a major problem in Italy among children.

Programme description

Nutrikid is a nutrition educational project aimed at elementary school children between the ages of 9 and 10 and offers a variety of teaching material to make learning about nutrition engaging.

The main characters are the NUTRIKIDS, children of the same age and with the same hobbies and interests as the young target audience, who take the children on an educational journey to show them the basics of a proper healthy lifestyle: a balanced diet and regular physical activity.

The characters explain how to recognise the seven food groups that make up the food pyramid; their different functions and benefits; and how often they need to be eaten.

The aim of the kit (which includes a DVD with an animated film, an interactive notebook and a teacher’s guide) is to explain in a fun way to students, teachers and families good nutrition advice to follow for growing up healthy.

In 2011, the programme reached 60,000 primary school-age children in 400 public schools in the country and results show that 99% of the children monitored have started a regular habit of eating breakfast.

Value to Society

Teach children the correct principles of nutrition health and wellness.

Value to Nestlé

Since 2008 the programme reached 250,000 children.

Next Steps

In the school program 2012/2013, 2,000 kits will be distributed for 40,000 school children. The project is turning digital and interactive with the introduction of a new CD-ROM for Lim (overhead projector).


UN Millenium Development Goal

  • 1 Eradicate extreme poverty and hunger
  • 2 Achieve universal primary education
  • 3 Promote gender equality and empower women
  • 4 Reduce child mortality
  • 5 Improve maternal health
  • 6 Combat HIV/AIDS, malaria and other diseases
  • 7 Ensure environmental sustainability
  • 8 Develop global partnerships