Sep 18, 2012, updated September 2012
Overweight and obesity is a major problem in Italy among children.
Nutrikid is a nutrition educational project aimed at elementary school children between the ages of 9 and 10 and offers a variety of teaching material to make learning about nutrition engaging.
The main characters are the NUTRIKIDS, children of the same age and with the same hobbies and interests as the young target audience, who take the children on an educational journey to show them the basics of a proper healthy lifestyle: a balanced diet and regular physical activity.
The characters explain how to recognise the seven food groups that make up the food pyramid; their different functions and benefits; and how often they need to be eaten.
The aim of the kit (which includes a DVD with an animated film, an interactive notebook and a teacher’s guide) is to explain in a fun way to students, teachers and families good nutrition advice to follow for growing up healthy.
In 2011, the programme reached 60,000 primary school-age children in 400 public schools in the country and results show that 99% of the children monitored have started a regular habit of eating breakfast.
Value to Society
Teach children the correct principles of nutrition health and wellness.
Value to Nestlé
Since 2008 the programme reached 250,000 children.
In the school program 2012/2013, 2,000 kits will be distributed for 40,000 school children. The project is turning digital and interactive with the introduction of a new CD-ROM for Lim (overhead projector).