Provide meaningful and accurate environmental information and dialogue
Product information: We are giving consumers easy access to useful product information via their mobile devices.
By 2016 – Fact-based environmental information will be accessible to consumers in all countries.
We leverage relevant contact points (such as digital, packaging and point-of-sale) to inform consumers of environmental improvements and challenges and, in 2013, fact-based environmental information was accessible to consumers in 109 countries.
We are continually improving our products’ environmental performance across the entire value chain. We give our consumers product information based on scientific, substantiated evidence so that they can make informed choices. To help explain the complex topic of environmental sustainability to non-specialists, we also support and shape the development of communications best practice and standards, working in collaboration with industry and government, and leading forums such as the European Food Sustainable Consumption and Production Round Table and Food Drink Europe. We continue to address the challenge of explaining the complex topic of environmental sustainability through the use of new communications tools such as the Nescafé Life Cycle Assessment communication tool and Nestlé Beyond the Label.
Find out more in our Creating Shared Value full report