Our policies are guided by a series of global, regional and national commitments and pledges that aim to establish industry consensus on minimum standards for marketing to children.
International Food and Beverage Alliance (IFBA) commitment
As a member of the IFBA, Nestlé is committed to comply with their Global Policy on Advertising and Marketing Communications to Children. Each year, IFBA engages a third party to monitor and report publicly on members’ compliance with the Global Policy.
In 2014, the report was based on a review of 58,4547 television adverts, reviewed over a three-month period across seven countries – China, Colombia, India, Malaysia, UAE, South Africa, Turkey. 57 print publications and 103 websites were reviewed across five countries – Brazil, China, India, Singapore and South Africa. Nestlé’s overall IFBA Pledge compliance rate in 2014 was 97.2% for television, 100% for print and 99.03% online.
National and regional pledges
National and regional pledges, based on the IFBA Global Policy, have been launched around the world to encourage food companies that are not IFBA members to improve the types of products advertised to children and promote balanced diets and healthy, active lifestyles. It will also enable the monitoring of both compliance and impact at a local level. To date, we have signed voluntary pledges on the marketing of foods to children covering more than 50 countries.
A key component of some of these pledges, like the EU Pledge or the US’ Children Food and Beverage Advertising Initiative, is ‘common nutritional criteria’, which set limits on calories and public health sensitive nutrients such as salt, saturated fat and sugar within specific countries or regions. They also establish minimum nutritional requirements for individual categories, such as the percentage of protein and calcium in dairy products.