We closely monitor changes in the regulatory environment (such as the new EU Cookie Laws, and proposed new European data protection framework), and design solutions that are both scalable and meet our consumer expectations.
Working with our key technology partners, we’re trying to develop common views on how personal data can or cannot be used in marketing activities. The bias is towards a conservative approach – in other words, we put our consumers’ presumed interest in privacy first when in doubt.
We have completed a first round of ‘privacy compliance assessments’ on many of our web digital properties. We did not identify critical issues, but made adjustments to our web privacy notices as well as to the third-party trackers included on some websites.
We have prepared new digital development processes and internal standards that put more emphasis on the need to take privacy requirements into account at the early stages of the projects.