Responsible advertising and marketing

Our commitment: Ensure responsible marketing communication to children



Our commitment: Ensure responsible marketing communication to children


Part of being a leading Nutrition, Health and Wellness company means that all Nestlé products are marketed responsibly. The updated Nestlé Marketing Communication to Children Policy strengthens our commitment to responsible advertising and marketing.


Our objectives

By 2015: Implement a strengthened Nestlé Marketing Communication to Children Policy.

By 2017: In support of the implementation of the Nestlé Marketing Communication to Children Policy, we will roll out a targeted training for our marketing teams globally.


Our progress

When marketing to children, we apply the shared EU Pledge nutritional criteria as a minimum; and where local or regionally agreed pledges criteria are stricter, they are applied. We achieved our objective by launching a new Nestlé Marketing Communication to Children Policy.

We seek to increase knowledge and awareness of the criteria on marketing to children across our organisation, and are currently developing a web-based tool to embed understanding of our policy among our marketeers and external agency partners. It is critical that our people are aware of the impact the policy has on the foods and beverages we sell. We hope that our objective to roll out targeted training by 2017 will help us raise this awareness.

A dedicated service (‘Tell Us’) provides a formal mechanism for receiving, processing, investigating and responding to complaints from customers and the general public.


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