Our commitment: Promote healthy hydration as part of a healthy lifestyle
By 2014 – Further implement our fact-based healthy hydration awareness programme for healthcare professionals, caregivers and parents worldwide, providing a better understanding of the benefits of water as key to healthy hydration.
In 2014, we analysed the data of a national nutrition survey conducted in Mexico to estimate the total water intake of children aged 1–18. This work, published in a peer-reviewed journal, showed that children are not meeting their daily water needs as recommended by the Institute of Medicine. We are in the process of publishing similar research conducted in Egypt.
We continue to raise awareness of healthy hydration – notably through campaigns in the USA and Turkey. Healthy hydration is now integral to the Nestlé Healthy Kids Global Programme, and Nestlé Waters has expanded the reach of Project WET (a global water education programme) modules on healthy hydration through national programmes in Nigeria, Jordan and China, and during World Water Day events globally. In 2014, our World Water Day events alone educated over 20 000 children about the benefits of healthy hydration.
Our commitment to promote healthy hydration as part of a healthy lifestyle is an ongoing effort. Having fulfilled our objectives for 2014, we are working with our Markets and stakeholders to come up with objectives for 2015 and beyond, that will be communicated in next year’s report.
What you drink is as important to a healthy lifestyle as what you eat and how often you exercise. Plain water – whether from a tap or a bottle – should be the preferred choice for daily hydration, as it doesn’t add any calories to the diet.
We believe healthy hydration habits start early, but our studies in four countries have shown that two-thirds of children are insufficiently hydrated when they arrive at school. We provide child-health stakeholders – including teachers, parents and educators – with the tools and information they need to ensure children learn about the benefits of healthy hydration.