Deliver nutrition information and advice on all our labels
GDA based labelling: Clear Guideline Daily Amount (GDA)-based labels on the front of our products
By 2016 – All our relevant food and beverage products worldwide will have Guideline Daily Amount (GDA)-based labels on front of pack.
By 2016 – We will introduce GDA-based labelling, based on children’s reference values, to all products designed for children, where regulations allow.
By 2016 – Provide further product information and nutrition advice on pack, via Quick Response (QR) codes for smartphones.
At the end of 2013, we were featuring GDA-based labels on 53.5% of our relevant products and started preparing for using children’s reference values where regulations allow. In 2013, we also developed guidelines to help marketing teams provide nutritional information to consumers through QR codes. These are implemented on more than 160 product lines across 13 brands in 36 countries.
GDA-based labels inform consumers about the calories, sugars, fat and other nutrients in a serving of food or beverage and, crucially, how this compares to reference daily guidelines. Global debate continues on the most effective way to communicate nutritional information on packs, and in some markets, GDA-based labels cannot be implemented due to regulation. We believe in empowering consumers to make informed choices and want to introduce GDA-based labels on our children’s products to better support parents and leverage their feedback for continuous improvement. This will require close work with nutrition experts, authorities and industry bodies, as well as sustained educational efforts towards consumers. Better understanding of consumers’ needs, in terms of labelling, will be a future priority.
Find out more in our Creating Shared Value full report
Relevant food and beverage products are defined as those with significant everyday usage, by humans (not pets), that deliver calories and have sufficient pack surface to feature a GDA label.
Children’s products are defined as products for which 50% or more consumers are below 12 years of age, or are designed for or perceived as being designed for this age group.