Our commitment: Deliver nutrition information and advice on all our labels
By 2016 – All our relevant food and beverage products worldwide will have Guideline Daily Amount (GDA)-based labels on front of pack to inform consumers about nutritional content.
By 2016 – We will introduce GDA-based labelling, based on children’s reference values, for all products designed for children (where regulations allow) to help parents make better nutritional choices for children.
By 2016 – Make information more accessible by providing further product information and nutrition advice on pack, via Quick Response (QR) codes for smartphones.
After broadly implementing GDA-based nutritional information on our products across Europe, we are now extending our approach into all other regions. At the end of 2014, 79.7% of our relevant products feature front-of-pack GDA-based labels (2013: 53.5%). In 2014, 62.7% of relevant products designed for children used children’s GDA (Guideline Daily Allowances), where regulations allow in 53 countries.
Product information is now being provided via more than 2000 product websites covering a total of 31 brands in 43 countries, especially children’s and family brands.
We champion GDA-based labels that inform consumers about calories, sugars, fat and other nutrients and how this compares with reference daily guidelines. We believe in providing GDA percentages that are based on a serving reasonably consumed, rather than the more abstract 100 g quantity. GDA challenges include product labelling regulation. We believe in empowering consumers to make informed choices and, where allowed, we have started re-launching our children’s products featuring GDA information tailored to the consumer audience. Where it is not yet allowed, we engage with authorities, nutrition experts and industry bodies to promote GDA benefits, as well as targeting consumer education and engagement.
Products for which 50% or more of consumers are below 12 years of age, or are designed for or perceived as being designed for this age group.
Products with significant everyday usage, by humans (not pets), that deliver calories, and have sufficient pack surface to feature a GDA label.
Relevant products means to exclude exemptions (Nestlé Nutrition, Nestlé Health Science, Nestlé Professional, Nestlé Purina PetCare, plain water / coffee / tea, Confectionery gifting, Culinary free-dosing and table-top seasonings, and products designed for children below four years of age as other legal considerations are relevant) and where regulations are not allowed.
In 2014, product websites are reported over product lines to provide more robust measurement.