Reduce sodium (salt) in our products
Salt Reduction: We have committed to reduce sodium in our products
By 2014 – 100% of children’s products meet the Nestlé Nutritional Foundation sodium criteria.
By 2016 – We will further reduce salt content by 10% in products that do not meet the Nestlé Nutritional Foundation criteria.
In November 2013, we pledged to accelerate salt reduction across all of our savoury food products to support the WHO salt target. In 2012 our culinary and breakfast cereal recipes contained 14 043 tonnes less salt than in 2005, a 3.3% reduction of salt in culinary products (volumes) compared to 2011. In 2013, 96% of our children’s products met the Nestlé Nutritional Foundation sodium criteria (2012: 90%).
Sodium is an essential mineral and, as such, must come from the diet. The majority of sodium in current diets around the world comes from salt added during manufacturing, cooking or at the table, though small amounts are naturally present in some foods. Besides seasoning, salt plays an important role in the preservation and texture of food products. Our challenge is to reduce the salt content of our recipes without having consumers compensate with the salt shaker or choosing saltier alternatives on the market. Our gradual approach to reducing salt is helping consumers to adapt their taste preference, making them more likely to adopt a healthier diet in the long term. We constantly assess our products through our 60/40+ programme to ensure that taste preference and better nutrition go hand in hand. This involves testing products using a consumer panel where at least 60% of the people must prefer the taste of the Nestlé product over the competitor’s.
Significant salt reductions
Find out more in our Creating Shared Value full report
Children's products are defined as products for which 50% or more consumers are below 12 years of age, or are designed for or perceived as being designed for this age group.
The Nestlé Nutritional Foundation criteria are based on nutrition science and public health dietary recommendations such as those of the World Health Organization and other global or local authorities. Our products are evaluated against these criteria, using the Nestlé Nutritional Profiling System, which determines their nutritional value and whether they achieve the Nestlé Nutritional Foundation.
The WHO salt target is no more than 5 g of salt per person, per day, by 2025.