Our commitment: Reduce sugars in our products
By 2015 – Reduce the sugar content in any serving of children’s or teenagers’ breakfast cereal brands to 9 g or less per serving, to promote a reduction in sugar in children’s diets.
By 2016 – We will further reduce sugar content by 10% in products that do not meet the Nestlé Nutritional Foundation criteria , to ensure continual improvement even in more challenging areas of our product portfolio.
By the end of 2014, 98% of our children’s products met the Nestlé Nutritional Foundation sugars criteria (2013: 96%).
We are reducing the sugar content to 9 g total sugars or less per serving (30 g) in Nestlé breakfast cereal brands such as Nesquik, Chocapic, Honey Cheerios, Lion and Milo, as well as over 15 other Nestlé branded breakfast cereals. We have already relaunched a number of other reduced-sugar products including:
Public health authorities recommend a reduction in the intake of added sugars, particularly because sugar can displace other essential, nutritious foods in the diet. We know it can be a challenge getting kids to eat a balanced breakfast – or any breakfast at all – so we are taking a gradual approach to reducing sugar, to help adapt taste preferences for the long term. Sometimes, reducing sugar without affecting flavour, texture, structure, colour and preservative properties is a significant challenge. Certain products, such as sweetened condensed milk, must comply with legally set compositional requirements. For these products, we are working to improve nutritional labelling and portion guidance.
The Nestlé Nutritional Foundation criteria are based on nutrition science and public health dietary recommendations, such as those of the World Health Organization (WHO), the Institute of Medicine and other global or local authorities. Our products are evaluated against these criteria, using the Nestlé Nutritional Profiling System, which determines their nutritional value and whether they achieve the Nestlé Nutritional Foundation status.
Products for which 50% or more of consumers are below 12 years of age, or are designed for or perceived as being designed for this age group.
We have identified all products in the outstanding 2% which are at different stages of the approval and/or registration process at market level before the product can be launched.
Products for which 50% or more of consumers are below 18 years of age and, within this, more teens than children.