Our commitment: Roll out the Nescafé Plan with coffee farmers
By 2015 – To improve the sustainability of our coffee supply chain, source 180 000 tonnes of coffee from Farmer Connect, all of which is 100% in line with 4C’s baseline sustainability standard.
By 2020 – To improve the quality, quantity and sustainability of our coffee supply chain, distribute 220 million coffee plantlets and source 90 000 tonnes of coffee that is compliant with the Sustainable Agriculture Network principles.
During 2014, we further embedded the Nescafé Plan in the 14 countries where it currently operates. We also enhanced its scope in Vietnam and Colombia through initiatives related to water, coffee and rural development.
By the end of 2014, Nescafé had sourced around 186 750 tonnes directly through our Farmer Connect sourcing operations from about 171 900 farmers (2013: 176 040 farmers). Of this amount 130 500 tonnes (or 70%) is compliant according to the 4C standard (2013: 71 493 tonnes, 48%).
The total volume of responsibly sourced coffee increased to 412 538 tonnes (2013: 366 270 tonnes).
We also distributed more than 29.8 million high-yield, disease-resistant coffee plantlets to farmers in 2014 (2013: 21.4 million), taking our cumulative total to 73.8 million.
Our long-term ability to source the right quality and quantity of coffee for our major brands depends on the sustainability of coffee farming. Ageing trees, plant diseases, declining yields, volatile prices and climate change are just some of the threats to the livelihoods of coffee farmers, the vast majority of whom are smallholders. Coffee growing is also being challenged by alternative crops, considered by growers as better commercial prospects.
We are responding by helping farmers build a more robust business – offering efficient routes to market, local training, plant propagation and distribution, and technical assistance through our team of more than 300 agronomists.
Our programme for direct sourcing from farmers, through which we commit to the local sourcing of raw materials, offering technical assistance and ensuring cooperation to meet the highest sourcing standards.
The Common Code for the Coffee Community (4C) Association is a multi-stakeholder group with members across trade and industry, producers, civil society and companies active in the coffee supply chain.
This is an aggregate figure from 2010 to 2020.
An international coalition of leading conservation groups in sustainable agriculture, with standards for environmental protection, social responsibility and economic vitality.