Our commitment to nutrition, health and wellness extends to our PetCare range too. The Nestlé Purina portfolio includes some of the world’s best known brands of dog and cat foods. PetCare is a driver of growth worldwide for Nestlé, and continues to grow with the addition of a new premium brand, Merrick Backcountry.
We are ensuring the best nutrition for pets and focusing on product innovation in response to consumer desire for simpler ingredients. The Beneful line of dry dog food has been renovated with new recipes to support dogs’ overall health, while we brought new flavour combinations of Friskies Cat Concoctions wet cat food to the market.
To support dogs’ overall health, we also launched Purina Dentalife, a new range of snacks which clean dogs’ teeth while providing them a treat. The range gives Purina a strong position in the fast-developing pet oral care market.
Felix cat food continued expanding internationally this year, growing successfully in Australia and launching in Japan. The Felix range includes both wet and dry products including the popular Felix ‘As Good As It Looks’ line of wet cat food. Production of Felix was expanded in Europe, with the enlargement of a factory in Hungary, including more efficient, sustainable technology. The newly expanded facility will be Nestlé’s largest pet food production centre in Europe when it is completed in 2017.
In Europe, Purina also announced a new set of commitments to help improve the health and well-being of pets, people and the environment. The 10 ‘Purina in Society’ commitments are the first of their kind by a petcare company.