Nescafé – one of the world’s favourite drinks and 75 this year – started life as an idea to solve the problem of what to do with unsold coffee.
Today, more than 5,500 cups of Nescafé are drunk every second around the world. Find out more about the history of the brand that has evolved over 75 years from a tin of coffee to a complete portfolio of products and systems.
Coffee is one of the most traded commodities in the world after oil. The two main species grown commercially are Arabica (delicate aroma) and Robusta (strength and body). Download fact sheet (412 KB)
A Nescafé TV commercial broadcast worldwide during the 1950s. Nestlé Historical Archives.
Watch the video.