Strategy

Our ambition is to be the world’s leading Nutrition Health and Wellness company, and the industry reference for financial performance, trusted by everyone.

For 150 years we have helped generations of people and pets live healthy, happy lives, by providing innovative, science-based products and services that enhance their quality of life, everywhere and every day.

Our success is due to our ability to anticipate the future and continuously adapt ourselves to the opportunities it presents.

Nestlé Roadmap to Good Food, Good Life


The Nestlé Strategic Roadmap is our compass, and it ensures that we take the right direction to fulfil our goals. The roadmap shows the strengths we draw upon to drive performance and deliver competitive advantage.



  • Consumer engagement


    We need to engage with our consumers in a dynamic way: both to keep them abreast of all that is new and exciting, but also to learn from them, so that we can bring their experiences to bear on our new and updated products.

  • Operational efficiency


    From farm to fork and beyond, we ensure that we have the best raw materials, the best processes and the freshest, safest, highest-quality products on our customers’ shelves.

    Nestlé Continuous Excellence, enabled by GLOBE, is our approach to operational efficiency, with its objectives of eliminating waste and errors, increasing efficiency and effectiveness, and improving quality and safety in all operations.

  • Whenever, wherever, however


    It is not enough just to make the most innovative products in the most efficient way; we also need to ensure that our products are available sustainably whenever, wherever and however consumers want them.

  • Innovation and renovation


    We want to be the leader in innovation and renovation, whether of products, systems or processes.

    Some products will be entirely new, some will have a refreshed aspect. Regardless, we focus on on-going renewal to keep our consumers excited about our brands.

  • Nutrition, Health and Wellness


    Leadership in Nutrition, Health and Wellness means enhancing the quality of consumers’ lives by offering tastier and healthier food and beverage choices to consumers at every consumption occasion; it means responding to specific nutritional needs, and it means pioneering ways to address chronic medical conditions through nutrition.

  • Emerging markets and Popularly Positioned Products


    We created our Popularly Positioned Products for emerging consumers with low incomes, bringing them our nutritional know-how, our brand promise and quality, as well as the extra plus – such as fortification against nutritional deficiencies.

  • Out-of-home consumption


    Out-of-home consumption is a fast growing part of our industry. This covers leisure, from roadside kiosks in Asia to gourmet restaurants in the capitals of the world, and institutional catering, from schools to hospitals.

  • Premiumisation


    When consumers want an indulgent moment of pleasure, an everyday reward, they turn to premium food and drinks. Our premiumisation strategy, incorporating systems, services and products, is enhancing consumers’ lives, whilst creating additional value per consumption moment: many consumers are not looking to eat and drink more; they are looking to eat and drink better and they are willing to pay a bit more for the pleasure.

  • Unmatched product and and brand portfolio


    Our product and brand portfolio ranges from global icons to local favourites.

  • Unmatched research and development capability


    Our global innovation, technology, research and development capacity supports our product and brand portfolio with clear priorities. We focus on driving innovation and renovation that is relevant and attractive for consumers and that advances our leadership in Nutrition, Health and Wellness.

  • Unmatched geographic presence


    Our Group has an unmatched geographic presence, due to the depth of our roots in countries all over the world, which often stretch back many generations. This has created strong relationships between our brands and their consumers, as well as an unrivalled understanding of consumers, enabling us to anticipate their needs and improve the quality of their lives.

  • People, culture, values and attitude


    Our people are every day building on our culture, values and attitude that date back nearly 150 years, and they are a major competitive advantage.

    The Nestlé culture, with its natural openness to and respect for diversity, binds our people together all over the world with a shared set of behaviours and values into a single way of doing business.



    However, leadership in business is not just about size, it is also about behaviour. It is our fundamental belief that to be successful over the long term we need to create value for our shareholders, while at the same time creating value for society. We call this Creating Shared Value.

    This long-term view is framed by a robust set of principles and values that are based on respect: respect for people, respect for the environment, and respect for the world we live in. By following these we strive to meet the needs of people and pets today and tomorrow.