Jan 17, 2014

The world’s first ever KitKat boutique opens in Japan

One of Nestlé’s 'billionaire' brands, KitKat, is launching its first boutique, in Japan.

The KitKat "Chocolatory" store will be located within the Seibu department store in Tokyo's Ikebukuro district and will stock exclusive varieties of the chocolate bar created in collaboration with Japanese chocolatier Takagi.


Video: Sharla, an American girl in Tokyo, visits the KitKat boutique.



Photos: The unique varieties of KitKat on sale inside the store (available under a Creative Commons license). Nestlé Flickr photostream



More photos: Images from photographic press agency REX of the first day inside the KitKat boutique.

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