Jun 12, 2014

KitKat all aboard for Japan railway recovery

train decorated in cherry blossoms and KitKat logo

Train travellers in northern Japan can use KitKat as train tickets as part of a pioneering scheme to rejuvenate tourism in a part of the country devastated by the earthquake and tsunami three years ago.

It is the first time a Japanese rail company has allowed chocolate bar packaging to be used as a valid travel pass.

Read the full story.