Nespresso is launching a new large-cup coffee system in the US and Canada, aiming to secure a major segment of a market worth nearly $5bn each year in the US alone.
The new VertuoLine system, the result of almost a decade of research, has been designed to meet the tastes and preferences of the North American consumer, creating an American-style large-cup coffee as well as the authentic European espressos for which the brand is famous.
Images: Download pictures of the new coffee system from the Nestlé Flickr stream