Nothing connects people like a cup of coffee. Nescafé is doing so digitally by streaming a global coffee ‘mug chain’ for 24 hours on Facebook.
The #GoodMorningWorld campaign marks International Coffee Day 2016 by inviting thousands of people from across the world to celebrate starting the day with a mug of Nescafé and passing it on.
The stream began in Australia this morning and will follow the sunrise across the world. For every video submitted, Nescafé will give a farmer a healthy coffee plantlet, to replace old trees and support sustainable production.
Nestlé is the world’s largest coffee producer, and worldwide demand for the drink continues to grow. The company’s coffee businesses are focused on ensuring sustainably sourced, good quality supplies. So that everyone, everywhere can enjoy a great cup of coffee.
Nescafé, the world’s favourite coffee brand, provides accessible quality in more than 180 countries, Nespresso leads in super-premium single serve, and Nescafé Dolce Gusto offers creative coffee shop experiences in the home.
Read more about our commitment to sustainable coffee.