Apr 14, 2014

Iconic Milo brand celebrates its 80th anniversary


Milo stand at Royal Easter Show Sidney 1934

Milo, one of the most iconic Nestlé brands, is celebrating its 80th anniversary this Easter at its birthplace in Australia.

Milo, the world’s leading chocolate malt beverage, can be prepared with hot or cold milk or water – though the debate surrounding the best way to prepare and enjoy the drink has been going almost as long as the product itself.

Loved and trusted by parents and kids alike, today Milo products can be found in more than 40 countries around the world.

Milo was invented in Australia during the depression in 1934 to help ensure that children received enough nutrients from their daily diet.

A glass of Milo contains malt, milk and cocoa and is fortified with vitamins and minerals.

To mark its anniversary, Milo will return to the place it was first launched – the Sydney Royal Easter Show. The original 1934 Milo exhibition stand will be re-created, complete with a visual journey following the Milo story and, of course, Milo for visitors to enjoy.

Read more about the Milo brand.