Mar 31, 2014

Nestlé Brazil creates glow-in-the-dark KitKats


KitKat

Special, limited edition KitKats with black packaging and a fluorescent logo were created by Nestlé Brazil to support Earth Hour 2014, which took place on 29 March.

Earth Hour is a worldwide movement organised by the World Wildlife Fund that encourages people to turn off all their lights for one hour to show their commitment to the planet.

Glowing KitKats were sent to opinion leaders and KitKat fans across Brazil.