October is breast cancer awareness month and Nestlé Breakfast Cereals brand Fitness has developed a digital calendar tool that reminds women to examine their breasts regularly.
Self-examination helps raise early detection of the disease, and has been found to reduce breast cancer mortality by up to 18%. However, many women across the globe do not do it.
Fitness is supporting breast cancer awareness month through local charities across the world, and by encouraging women to use and share the calendar tool.
Read the full Fitness press release (pdf, 310 Kb)