Jul 2, 2014
Nestlé Coffee-mate brews up partnership with Keurig
Owners of Keurig coffee brewing systems in the United States will for the first time be able to buy '2 in 1 K-Cup' packs of coffee pre-prepared with branded creamer, thanks to a new partnership with Nestlé.
Nestlé is teaming up with Keurig Green Mountain - a producer of speciality coffee, coffee machines, teas, and other beverages - to offer single-serve roast and ground coffee packs combined with its Coffee-mate branded creamer.
According to research carried out by Nestlé, one-fourth of all Keurig machines users in the US already cream their coffee with Coffee-mate.
The new packs will be launched later this year in Original and French Vanilla flavours.
Read the full story.