Nestlé’s Creating Shared Value Forum: A coffee farmer’s story

Oct 25, 2013
Colombian coffee farmer César
PARTNERSHIP: Nestlé works with the Colombian Coffee Growers Federation, which represents some 560,000 producers, including César Augusto Garzon Castillo.

The Nescafé Plan is a 10-year, CHF 350 million global initiative to ensure a long-term supply of quality, sustainably sourced coffee - Nestlé is helping these farmers improve their lives and an example of Creating Shared Value.

The Plan provides expert training so that farmers can grow coffee more sustainably, as well as practical assistance, including high-quality disease-resistant plantlets.

These young and specially developed coffee plants allow farmers to rejuvenate their crops, multiply yields and increase their income.

Coffee farmer César Augusto Garzon Castillo is just one of more than 147,000 farmers in ten countries taking part in the Nescafé Plan.

A life in coffee

His farm, Agua Bonita – Beautiful Water – is located in Sevilla, one of seven municipalities in the region of Valle del Cauca where the Nescafé Plan was launched.

“My name is César Augusto Garzon Castillo. I’m 42 years old and I’ve been in coffee for over 15 years.

“I live with my wife, Rosa Elena Morales, and our two children - César, who is 15 and Lucas, 13.

“I’ve been involved with the Nescafé Plan since 2011. I found out about the Nescafé Plan from a liaison officer with the Colombian Coffee Growers Federation who explained how the Plan works.

Creating Shared Value Forum

Nestlé is holding its fifth Creating Shared Value Forum on 28th October 2013. The forum gathers together members of academia, civil society and business to debate and discuss how business can help accelerate development.

Nestlé believes that it can create value for its shareholders by doing business in ways that specifically help address global and local issues. By supporting farmer development in rural areas where our raw materials like coffee and cocoa are grown, for example, we improve both the quality and security of our supplies.

This year, the Creating Shared Value Forum is being held in Colombia, a country where coffee is a key export and where Nestlé remains the largest direct buyer of the crop, working with around 106,600 coffee growers and their families.

Two harvests

“That’s how I got the seedlings, plantlets and fertilizer. The plantlets that Nestlé gives us are very good. They’ve helped us save both time and money.

“Our farm, Finca Agua Bonita, is in Valle del Cauca, about 400 kilometres south of the Colombian capital, Bogotà.

Finca Agua Bonita is quite a big farm – we have 18 hectares of coffee plants and about 70,000 coffee trees. In terms of varieties, we grow Castillo, Suprema, Colombia and a little bit of Caturro. The farm provides work for five coffee pickers.

“For many years, I lived with my family on my coffee farm but now I live in the village nearby. I still spend each and every day down at the farm though.

'Optimistic'

“My day starts early - at six in the morning. There is always so much to do! We have to keep both our coffee workers and our coffee plants healthy. We have to fertilise the trees and spray them to control weeds.

“The coffee harvest comes twice a year in Colombia. We have our main harvest between October to December and a second, smaller one in June or July.

“The Nescafé Plan has been a great help. Now I recommend the Nescafé Plan to my fellow coffee growers. And I’ve told my friends and family who have coffee farms too.

“Since joining the Nescafé Plan I’ve become more optimistic about the future. There are good times and bad times in coffee but I feel like the good times are coming!”


Nescafé Plan in Colombia: Facts and figures

  • Launched in 2011, with a focus on seven municipalities - Andalucía, Bugalagrande, Sevilla, Tulúa, Bolivar, Caicedonia and Roldanillo - in the region of Valle del Cauca
  • Total number of farmers involved in Nescafé Plan in Colombia - 106,602
  • Total investment in Nescafé Plan in Colombia - 8 million CHF by 2020
  • Total number of plantlets already distributed in Colombia - 13 million
  • Total number of farms visited - 5,463
  • Total number of Colombian farmers trained - 4,882
  • Total number of plantlets distributed by the Nescafé Plan globally - 34 million
  • Goal of number of plantlets distributed worldwide by 2020 - 220 million
  • Global Partners - Rainforest Alliance
  • Colombia Partner - Colombian Coffee Growers Federation

Related information:
Creating Shared Value Forum 2013
Nescafé Plan
Creating Shared Value
Nestlé and rural development
How we buy coffee: Nestlé’s Responsible Sourcing Guidelines
International Development Bank
Nescafé Plan launched in Colombia
Nescafé Plan infographic (pdf, 370Kb)

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