CAFÉ STYLE: Nescafé Dolce Gusto makes 30 different
hot and cold beverages.
Nestlé aims to build on the success of one of its fastest-growing brands with the
launch of ‘coffee shop at home’ system Nescafé Dolce Gusto
The roll-out reflects increasing consumer demand worldwide for Nestlé’s innovations
in systems technology, including Nespresso premium portioned coffee and
Special.T premium portioned tea.
Nescafé Dolce Gusto, which makes 30 different hot and cold beverages including
cappuccino, hot chocolate and iced tea, achieved global sales of almost CHF 600 million in 2011.
Its launch in Australia comes two months after Nestlé announced the
roll-out of Special.T to five new countries in Europe.
Setting a new standard
“There are many home beverage machines on the market in Australia, but Nescafé Dolce
Gusto is different,” said Kais Marzouki, Nestlé Australia’s Business Executive
Manager for Beverages.
“It has a 15-bar pressure pump similar to those used in café coffee machines, which
helps to produce a layer of frothy milk to create the perfect macchiato, cappuccino,
or café au lait.
“It sets a new standard in Australia by allowing consumers to use just one machine
to make café-style coffee, as well as a range of other beverages, quickly, easily
and without any mess.”
There are many home beverage machines on the market in Australia, but Nescafé
Dolce Gusto is different. Kais Marzouki, Nestlé Australia’s Business
Executive Manager for Beverages.
Easy to use
To use the Nescafé Dolce Gusto system, consumers simply place a beverage
capsule in the top of the machine and press a button.
The machine injects water into the capsule to build pressure inside it. It then
pierces the base of the capsule to create the beverage, which is released into the
Consumers can choose either a manual machine, which requires them to regulate the
amount of liquid going into the cup themselves, or a computerised variety, which
automatically measures the amount of each beverage released for extra convenience.
Nescafé Dolce Gusto
Nestlé first launched Nescafé Dolce Gusto in Switzerland, Germany and the
United Kingdom in 2006. It is now available in 62 countries, with 41 of these in
The company continues to invest in the brand as its popularity increases. In the
past 12 months Nestlé announced it would open a new
CHF 265 million Nescafé Dolce Gusto
factory in Germany, the largest market for the brand worldwide, while
investing GBP 110 million (more than
CHF 156 million) in its Nescafé Dolce Gusto
factory in the United Kingdom to triple coffee capsule production.
Nescafé Dolce Gusto Australia
Read more stories about Nestlé in Australia:
initiative to encourage parents and children in Australia to play together more
Nestlé invests 31
million dollars in pet food factory in Australia
Nestlé leads new interactive study on health and happiness in Australia
Tel: +41 21 924 2200
Nestlé Corporate Media Relations